How to Use Bing to Advertise

What is Bing Ads? Bing Ads is an advertising platform used to display ads on the Bing network including bing.com, yahoo.com, and aol.com. Smaller affiliates like duckduckgo.com and slickdeals.net also fall under this umbrella. How Bing Advertising Works Ads show up on Bing when a visitor searches just as they would on any other search […]

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Creating a Highly Effective Call to Action

Effective sales copy on a website shouldn’t suggest that the reader take some specific action, but demand the customer take a specific action immediately. This is known as the call to action (CTA) and it is the most important part of any type of sales copy. Everything preceding the CTA should be pushing the customer […]

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The Top 4 Ways to Increase Your Website’s Google Rankings

To keep your site’s rank at the top of the Google search engine result pages for your keywords, you need do four things: Facilitate social signaling through creative content creation Optimize your web design Provide easy access to social voting buttons And acknowledge the growing importance of Google Plus While creating backlinks may have improved […]

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Best Mobile Apps for Marketing

It’s easy to hunker down and turn off distractions to get things done on your computer. But in an increasingly mobile society, sometimes you need to work on the run. With the wealth of apps available today, you can leave your bulky computer behind and work efficiently with your phone on the go. Tweetbot Sometimes […]

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Google vs. Yahoo For Marketing

You used to rely on word of mouth to get customers. Referrals were the name of the game for getting more business, and sometimes an ad in the local paper didn’t hurt. Things are different today because we operate in the digital age with a worldwide market. It’s not easy to reach your community, let […]

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3 Ways to Build Trust with Your Page Visitors

The fastest and most effective way to engage your readers into your content is to draw them into a story. People are naturally pre-disposed to want and enjoy stories. If you can wrap your web page content in an engaging story that connects emotionally with your reader, you have a better chance of getting them […]

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Fast Ways to Build Your Social Media Influence

Google’s updated search engine algorithm assigns more value to websites that receive a lot of social approval signals. These are indications that social media users find these pages useful or helpful and include such things as Facebook “Likes”, how many times a link to the page has been posted on Twitter, and the number of […]

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The Top 3 Most Effective Free Marketing Strategies

Promoting your website or online business doesn’t have to cost you an arm and a leg. In fact, most online marketing experts agree that the best approach to attracting the highest amount of traffic is a combination of both paid and free marketing techniques. Here are three of the most effective free marketing strategies for […]

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Best Chrome Browser Extensions for Marketing

If you’re anything like me, your head is always full of to-do lists, passwords, reading material, and so many other things you can’t possibly remember. We all need a little help sometimes. In the world of digital marketing, there’s always a social media account to manage, marketing materials to write, and influencers to find. There are […]

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